Ehrenberg-Bass Institute for Marketing Science

Our team of 60+ marketing scientists are advancing marketing knowledge, busting pseudo-science and marketing myths, and teaching marketers how marketing really works and how brands grow. Through our Corporate Sponsorship Program we help companies all over the world to develop and benefit from a culture of evidence-based marketing. If you don't understand evidence-based marketing principles, then you are probably spending a lot of money on brand activities that don't work. The Ehrenberg-Bass Institute teaches marketers to make smart decisions. Bruce McColl, Global CMO, Mars Inc.