𝐒𝐭𝐫𝐮𝐜𝐭𝐞𝐠𝐲

𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 + 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 = 𝗦𝘁𝗿𝘂𝗰𝘁𝗲𝗴𝘆, a consulting firm specialized in building marketing structure and implementing marketing strategies for manufacturers, distributors, and b2b partners. founded in 2023 by jayra lasalle, who has over 20 years of b2b marketing experience with a special focus on components manufacturers selling directly to oems or through channel partners. the marketing pillars concept of structure and strategy has been curated from her many years of experience building successful foundations and strategies. 𝗦𝗧𝗥𝗨𝗖𝗧𝗨𝗥𝗘 𝘽𝙧𝙖𝙣𝙙 𝙋𝙤𝙨𝙞𝙩𝙞𝙤𝙣 - enhance and refine strategy to define what, how, whom & where, and why. align processes, customer experience, content creation, automations, campaigns and kpis that support organization’s brand objectives. 𝙏𝙚𝙘𝙝𝙣𝙤𝙡𝙤𝙜𝙮 𝙄𝙢𝙥𝙡𝙚𝙢𝙚𝙣𝙩𝙖𝙩𝙞𝙤𝙣, 𝙄𝙣𝙩𝙚𝙜𝙧𝙖𝙩𝙞𝙤𝙣, 𝙊𝙥𝙩𝙞𝙢𝙞𝙯𝙖𝙩𝙞𝙤𝙣 - evaluate tech infrastructure to align cms, crm, and erp systems. implement and/or optimize supporting tech such as automation, email marketing, analytics, seo, abm, chat, dam enhanci