MARUSAN-AI

Marusan Ai saw a 23% increase in sales, reaching up to 50% for their large container of soy-based yogurt produced with domestic soy milk. Interestingly, large containers (400g) are popular with Japanese consumers and gained momentum, according to the Food Journal (in Japanese). We will work on product design and promotion to improve the recognition of Soy Milk Gurt, including the fact that not only soy milk but also lactic acid bacteria are plant-based, and that it is the top-selling large volume soy milk yogurt. We will also appeal to the fact that we use domestic soybeans.