MatchaBar

MatchaBar started in Brooklyn, New York in 2014 as the country's first matcha cafe and has since become the fastest-growing brand in the natural energy category. With eyes on giving Red Bull and traditional energy drinks a run for their money, co-founders and brothers Max and Graham Fortgang launched ready-to-drink, bottled versions of MatchaBar's popular cafe beverages in 2016. As the matcha market took off, they set their sights on the rapidly growing natural energy category and launched Hustle, a plant-based matcha energy drink, in 2018. With the expansion of Hustle in 2020-and celebrity partners like Billie Eilish, Drake and Diplo-MatchaBar is building a community powered by positivity to give you the energy to be yourself. Always plant-based, low-sugar and no crash, no jitters.