Maurten

Maurten is a sports nutrition company that in 2017 introduced natural hydrogel technology as a way to improve sports fuels. Maurten fueled Eliud Kipchoge's 2 hours and 25 seconds marathon during the Nike Breaking2 Project and later his marathon World Record in 2018. Other Maurten ambassadors include Keitany, EF Pro Cycling Team and Tottenham Hotspur. The company is based in Göteborg, Sweden.