Maximal Concepts

Maximal Concepts is an international restaurant group based in Hong Kong, helmed by Malcolm Wood, Xuan Mu and Matt Reid. Since 2012, the group has been responsible for opening award-winning F&B concepts in Hong Kong and beyond, including Mott 32, John Anthony, Sip Song, Limewood and many more. The group's vision is to build the first global luxury Chinese restaurant brand originating from Hong Kong. Mott 32 was the first luxury Chinese restaurant to be franchised from East to West and currently has four locations; Hong Kong, Vancouver, Las Vegas and Singapore - and with nine more locations set to open between 2021- 2024. Mott 32 is named after 32 Mott Street - the location of the first Chinese convenience store that opened in New York in the 1800s, the epicentre of the area that is now known as Chinatown. The unique interior of each Mott 32 location has been created in partnership with award-winning designer Joyce Wang Studio. The group most recently partnered with the Mandarin Oriental Hotel Group to open The Aubrey, an eccentric izakaya, which opened in February 2021 on the 25th floor of the Mandarin Oriental, Hong Kong.