Michael Bauer Research

Market data and boundaries are MB-Research own proprietary products that are generated on the basis of official sources, mainly National or Regional Statistical Offices. National level base data are taken from internationally comparable data sources (e.g. UN, Worldbank, IMF, in the case of European countries EUROSTAT, etc.), to allow clients to compare the different regions and countries on the basis of a common methodology among a wide variety of regional sales key indicators (market data). Market and potential analysis, planning of sales areas and sales controlling, location planning, branch network optimisation, advertising planning and direct marketing are some of the applications MB-Research Regional Market Data and compatible Digital Boundaries can be used for. The challenge is to curate and normalize the data so geographic comparisons can be made and be used for corporate decisions and planning for small scale geographical areas worldwide and to keep track of the ever changing area boundaries and socio demographic situations. MB-Research sells its curated Market Data and boundaries for more than 180 countries worldwide directly as a product and via partners like ESRI and many other GIS and consultancy companies worldwide. Michael Bauer