MarketCast

Based in Los Angeles, with a presence in New York, Boston, and London, MarketCast is a leading provider of marketing research services for the global entertainment industry. Through a variety of consulting services backed by rigorously scientific quantitative and qualitative research methods, MarketCast works in collaboration with marketers and researchers across the spectrum of entertainment companies in the development and execution of their marketing strategies, from early concept exploration through ancillary distribution windows. Products and services are available throughout the major release territories in the Americas, Europe and Asia, as well as emerging markets, and include materials testing (trailers, TV spots, print ads, etc.), concept and positioning studies, exit polls, recruited audience screenings, tracking studies, and focus groups, as well as a host of ad-hoc, custom offerings including brand/franchise studies, title tests, post-release studies, and attitudes and usage studies. In June 2012, MarketCast was acquired by Shamrock Capital Growth Fund III, a private equity fund focused exclusively on media, entertainment and communication investments and managed by Shamrock Capital Advisors.