Media Focus on Africa

MFA promotes the concept of communication for development (C4D), as a means to empower people through carefully targeted and contextualized messages on key themes leading to social change. MFA provides space for people to voice their aspirations on issues of leadership and governance, free and fair elections, peace building and nationhood, while mainstreaming gender and socio-economic justice. With our activities we aim to: Identify and accelerate communication that enables people hold governments accountable. Enable collective analysis and action by the people most affected by a development or governance issue. Convey basic information and use simple, culturally appropriate language to get that information out. Use mass media and new media strategically to convey information and connect people.