MetroPops

we’re a small [yet mighty!] lifestyle brand based in the heart of downtown rochester, ny. we’re creators, focusing on what we’re passionate about – a vegan/plant-based & sustainable lifestyle and its emerging economy. by offering local merchants, organizations, and individuals a place where we can all learn, support, and build community – we hope to inspire and be inspired, advocate for the future, and partner for positive change. our plant-based guide is currently focused on the western new york region.