Miconex

Miconex was founded in 2010 and works with towns and cities across the UK, helping to support successful local economies. Miconex developed the UK's first city wide gift card programme in Perth through its Town and City Gift Cards initiative in 2015. In 2020, over 40 cities/towns across the 4 countries of the UK are part of the Miconex Town and City Gift Card programme. This programme is designed to lock in money locally for participating businesses, drive footfall and stimulate economic activity, in effect creating a local currency through the Mastercard network. In 2018 Miconex launched MiRewards, a loyalty programme for that automatically rewards consumers for spending money at registered businesses in a specific local economy, encouraging consumers to spend more in their town or city. The data and insights provided through MiRewards generates data and insights to help towns/cities and participating businesses to better understand customers, customer behaviour and to drive loyalty.