Michelin Lifestyle

JV International is the global strategic partner chosen by MICHELIN for the design, development and manufacturing of high-performance MICHELIN-branded technical soles. The company is based in Italy wi...th its partnership development offices in Como and a design & product development centre in Verona, whilst the headquarters is in Hong Kong China, as well as a production site and an R&D centre. The Italian office handles the entire process, from strategic planning, screening of new technologies, R&D, design development, partner relationship management to marketing and communication activities for the MICHELIN-branded products. (www.michelin-lifestyle.com)