Minor Figures

Founded in 2014, Minor Figures sells oat milk in recyclable packaging. The brand is sold at Whole Foods, which has two Philadelphia locations. It's also stocked at specialty retailers in California, Oregon, Washington, New York, New Jersey and Texas, per its website. Oat milk has exploded in popularity in recent years. Considered the second most popular plant based milk, after almond, it's now offered in Starbucks and other cafe chains. A local oat milk "creamery" opened on Headhouse Square in 2019, and last summer industry leader Oatly announced a forthcoming research and development lab in Bridesburg.