Mirta

Founded in 2019 from Ciro Di Lanno and Martina Capriotti, Mirta is the digital showroom that connects contemporary brands with independent curators, meaning retail shops, online stores and influencers. Mirta’s mission is to revolutionize the way high-end brands and retailers sell and buy wholesale. Mirta’s marketplace allows the curators to find new brands, choose products and buy them online. Mirta offers unique advantages to the retailers – e.g., no minimum order, net 60 days payment terms, free returns. Mirta brings the advantages of the B2C ecommerce to the B2B world. Mirta also provides freely to brands an order management backoffice, Mirta Officina, which permits them to manage their orders – e.g., shipping, invoicing, custom procedures, payments access to data and analytics.