Marketing Management Analytics

MMA is a leading global analytics company that provides Fortune 500 organizations with forward looking, predictive solutions that drive continuous, repeatable and incremental value. The company was founded in 1989, pioneering the commercialization of marketing mix modeling, and through their innovative analytic methodologies and approaches, management of "big marketing data", predictive software and high-value consulting has helped companies generate billions of dollars in incremental returns. MMA is headquartered in Wilton, CT and is a part of leading global custom market research company Ipsos, who has major offices in over 80 locations worldwide.