Mohale Media

Mohale Media is a division of Africa Media Holdings (AMH), a pan African media company headquartered in Johannesburg with 10 years experience in the media business and interests in publishing (including contract publishing), advertising, sales and marketing, media production, public relations, media buying and planning, outdoor advertising, new media technologies and broadcasting. Since its establishment in 2003, AMH has undertaken substantial media projects in various southern African countries and has gained considerable experience and expertise through collaborations in some projects with international conglomerates, mainly the New York based media venture capital company, the Media Development Loan Fund (MDLF), which has financed some of AMH's endeavours and operates offices to assist with technical expertise and financial resources to media companies in emerging markets. AMH's philosophy is rooted in delivering the best value for money to clients by offering quality products rooted in each and every client's specific requirements and needs for reaching the appropriate audiences to increase market share. Mohale Media (Lesotho) has been specifically incorporated to assist clients in the Kingdom tailor make their media approaches and strategies to suit their own specific circumstances and enable them to gain market share by engaging the market through appropriate media messaging and channeling. Very often private enterprises with good ideas and products fail to achieve maximum potential not because their offerings are defective but because of their failure to communicate and engage their target markets using the appropriate tools and leveraging on the transformation of ICTs which have revolutionarized the media sector. Any media company that does not integrate its approaches and harness the power of ICTs to help its clientele should never been in this business. Once we have understood a client's products and objectives, we help our clients from the conceptual stages through the entire production phase until dissemination through the relevant and appropriate channels. Our work with South African advertising and media buying agencies, through our other subsidiaries that work with these entities, has enabled us to learn first hand techniques in media and communication in the 21st century in Africa's most developed economy where business is cut throat and every entity is desperate to increase market share. AMH thus tailor-makes its delivery strategies and options to fit in with a particular client's strategic objectives and goals to ensure the achievement of these. As media approaches are not a one size fits all concept or discipline, AMH strives to understand in very great detail each client's particular ambitions and goals before tailor-making strategic quality options to help different clients achieve their specific targets. Through strategic cooperation with international partners, with whom we have worked in some projects, AMH is able to blend international expertise and local experience to provide intelligent media solutions to a wide variety of clientele from governments (at all spheres) to private business enterprises as well as service delivery focused international NGOs.