Motolite Marketing

Since 2007, Motolite and its mother company, the Ramcar Group, have supported the Brigada Eskwela Plus, which encourages national community involvement in education initiatives that focus on: (1) year-round school maintenance activities; (2) improvement of student participation and reduction of drop-outs; and (3) improvement of student performance. Through its Balik Baterya-LEAP program, Motolite has spearheaded the donation of workbooks, reference and instructional materials to Payatas Elementary School, benefiting more than 3,000 students. According to corporate social responsibility manager Eman Ragaza, "Motolite believes that we have a corporate social responsibility to contribute to the betterment of society. We are passionate in finding new ways of enhancing our business and building our nation for a better life, and we would like to give back to our communities by helping improve the quality of education of the Filipino youth." Motolite batteries are manufactured by Philippine Batteries, Inc. (PBI), the largest manufacturer, exporter and distributor of automotive, motorcycle and industrial battery products and solutions in the Philippines. Its fully integrated facility in Sta. Maria, Bulacan, is one of the largest and most modern battery manufacturing facilities in Southeast Asia. It also has the country's only ISO 14001-certified, environmentally-compliant recycling facility, the second biggest in Asia. The company exports Motolite batteries to the United States, Australia, Europe, the Middle East and the rest of Asia.