Marketing Pro Group

At MPG we pride ourselves on setting stringent targets that we have to be measured against to show the value our services bring to a client. We frequently hear from our partners that this is something they not only love about us, but it's something they have rarely, if ever, encountered before. Because we take a very analytical, data-led approach to our work, we are able to evaluate the financial success of the many and varied moving parts that make up a modern campaign. We make it part of our standard reporting to clients to feedback in as much detail as possible on every channel we use to drive a campaign. Whatever numbers we get back from our analytic tools, we make sure the client gets too - with an added layer of value of intepreting the data for them and making evidence-based recommendations for their decision-making. If one tactic has brought us success, we can show them what their investment has done for the company. CEOs are then assured their money is being well spent. If something hasn't worked as well as we hoped, we show them that too. Because then we are displaying our willingness to learn from our experiences and our ability to refine a campaign. CEOs know that we are being straight with them and are constantly looking to optimise results.