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Mrs. Fields

Mrs. Fields

Headquartered in Broomfield, Colorado, Famous Brands International ("Famous Brands, or the "Company") owns and manages two category defining, iconic brands: Mrs. Fields and TCBY (The Country's Best Yogurt). In addition, the Company recently entered into the chocolates, candies, and nuts categories through the acquisition of Maxfield Candy and Nutty Guys, enabling sales of year-round snacking products. The Company markets and distributes its products such as cookies, frozen yogurt, brownies, chocolates, nuts, and popcorn, through its franchising, gifting, and licensing business segments. The Company's gifting segment markets and distributes products through catalogs, e-commerce, and various retail channels. Additionally, the Company licenses the use of its trademarks, logos and recipes to third parties for distribution of Mrs. Fields and TCBY branded products through non-bakery stores and cafes. With over 750 owned and franchised locations in 33 countries, the Company is currently leveraging the category leading brand awareness of its iconic brands to drive sales across all three channels of the business through an exciting growth strategy. Famous Brands is a portfolio company of Z Capital Partners, L.L.C. ("Z Capital Partners"), the private equity management arm of Z Capital Group, L.L.C. ("Z Capital"), a leading global alternative investment manager with approximately $2 billion of regulatory assets under management.

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About Mrs. Fields

Founded

2003

Estimated Revenue

$10M-$50M

Employees

51-250

Category

Sector

Cookies and Crackers

Industry Group

Bakery Products

Industry

Food & Beverages

Location

City

Lonetree

State

Colorado

Country

United States
Mrs. Fields

Mrs. Fields

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Tech Stack (121)

search

Programming Languages And Frameworks

Business Intelligence And Analytics

Finance And Accounting

Devops And Development

Collaboration

Computer Networks

Productivity And Operations

E-commerce

eCommerce

Content Management System

Syndication Techniques

Verified CDN