The MTV

MTV continued to operate in a challenging macro-economic climate in Finland. A new management team was appointed for MTV, and during the autumn major structural changes, rationalisation and investments in local Finnish programme content enabled MTV to reverse the earlier negative trend, as ratings improved towards year-end. A number of key rights were secured during the year. This paves the way for rolling out the C More SVOD service, as is now happening in Finland. Although the negative trend has been reversed, MTV's EBITA came in at a loss of SEK -56 million. "The Nordic region is one of the most competitive media markets in the world. We must display humility in the face of this reality. The key lies in always being one step ahead in the way we optimise technological developments, production and programme spending. TV4 and C More intend to continue to offer viewers and users by far the most attractive TV offering, regardless of platform. The same goes for MTV and C More in Finland," Mr Almqvist comments.