Murphy Cobb & Associates

We help them throughout the process, from brief, to delivery and beyond. We do this in a number of ways: We consult on major strategic sourcing initiatives, such as roster creation and consolidation, unbundling/decoupling, insurance wraps, distribution tenders and talent policies We offer our clients automated budget building technologies and online benchmark database tools, to help them plan better, and ask the right questions of their agencies We advise on "stretch" budget-setting - both annual and at the start of campaigns - to promote substantial cost avoidance from the start of a project We advise on the budgetary impact of campaigns in development, to make sure there are no nasty surprises once there is a signed-off, fully researched idea down the line We accurately ballpark final, approved scripts, and ensure compliance to pre-bid best practice We benchmark and challenge agencies' production estimates, making sure that every penny is justified in achieving the best creative outcome We accompany clients through the entire pre-production process, ensuring their voice is properly heard We audit agency reconciliations We consult on creating best practice, streamlining ways of working and embedding more efficient process - resulting in comprehensive guidelines We train our clients' teams to become more knowledgeable and confident in creative production We can advise on production technology, such as digital workflow and asset management