Nay

The initial obstacle was that in the country did not exist shopping centers or other real estate projects, which offered sufficient area to rent, therefore the company had to find good areas, build their own buildings and take care of the infrastructure. The transition from the stable functioning concept in an entirely new concept, which was in the country an untried model with need of a large capital, was risky. However, the concept was based on a marketing idea to offer customers maximum choice of goods and services under one roof. The project was ultimately extremely successful; in 2005 were created 13 NAY Elektrodoms. From 2005 to 2013 there was a minority investor- Enterprise Investors, which helped to dynamical acceleration of network expansion of NAY Elektrodom and number of stores increased to 31. Connection with the company Electro World