Naytev

Naytev, founded in 2014 improves engagement by A/B testing the way content and products appear on social media. In simple terms, this means trying several variations of the images and text that appear in social streams like Facebook's Newsfeed, and prioritizing the ones which people click on most. Naytev enables content creators to test multiple versions of how their content appears on social media, then automatically prioritizes the best ones. Their two products, Spark and Naytev, make it possible for customers including TechCrunch, Refinery29, and IAC to consistently engage and expand their audiences and control their social distribution channels, which are often their most important source of revenue. The company is headquartered in San Francisco, California.