Nobid

NoBid is a programmatic technology platform that focuses on the bottom of the stack to drive pressure on unfilled and undervalued inventory to increase yield, fill rates, CPMs, and revenue. This product was born from the realization that there are limits to monetizing the top of the ad stack, and the discovery of new techniques to boost revenue at the bottom of the stack. NoBid provides a simple way to increase revenue via a no-risk model and a simple integration approach.