Nom Foods

Nom Foods is an organic foods business, founded a year ago to fill the gap in the market for tasty 'snacks', which aren't full of sugar. I started out making health bars in my domestic kitchen as a result of my own desire not to eat products which are full of refined sugar, GMO and chemicals. The snack market is full of businesses providing products which are merely posing as healthy. The mistrust around snack bars allowed me to create a new space for my bars on the shelves, by reassuring the consumer that my products are genuinely good. It's easy to do this. My products are organic, ethical and vegan. Good for the body, good for the planet, good for the farmers who grow the ingredients. When the perception of an organization becomes misaligned with reality, I believe that this trust is lost, leading to questions about motivation and integrity. Therefore the importance for me to prove to people that my brand is honest, open and genuine is vital - and is the differentiator between Nom and our competitors with a less authentic attitude within their business.