Norlan

Norlan is the first venture from Serial Future Visions, Inc., a hybrid design and research studio whose mission is to investigate, conceptualize, develop, and bring to fruition products, systems, and services that are on the cusp of commercial feasibility and consumer or societal adoption. The digital native, direct-to- consumer brand launched in 2015 via Kickstarter with the Norlan Whisky Glass, exceeding the initial funding goal by 1000%. Since coming to market in mid-2016, more than 300,000 units of the Norlan Whisky Glass have been delivered into the hands of whisky lovers around the world. Serial Future Visions, Inc. is founded by Brian Fichtner, Shane Bahng, and Sruli Recht. Sruli Recht is an internationally recognized Icelandic designer known for seamlessly blending advanced digital craft and new experimental technologies. Brian Fichtner is a design retail master who has worked with iconic NYC design emporium Moss, the Smithsonian National Design Museum, and independent arts label Ghostly International. Shane Bahng specializes in design retail and development and counts Swedish luxury brand Hastens, Italian furniture company Giorgetti, and Moss amongst those he has worked with.