Now We Collide

Working with partner video content agency Now We Collide & UGC technology firm ShareRoot, the competition has been designed to maximise social sharing. To win the money-can't-buy prize, entrants are required to submit a photo or video showcasing their pet's star quality. People can enter a video or photo of their pet at the dedicated website or via social with the hashtag #secretlifeofmypet on Instagram or Twitter.