NRG Digital

NRG was asked in late 2013 to organise the first AltFi Summit for AltFi news. The conference was all about the Alternative Finance space. The summit had to be impactful, engaging and different! Our first step was to work closely with the Altfi team to find a location for the AltFi Summit, the first of its kind in the UK. Our idea was to present a space that people wanted to spend the day in, it had to be better than the run of the mill conference spaces, and it had to be 'alternative'. After much hunting and viewing, our conference location team found Vinopolis. A great and very diverse venue which fitted the brief perfectly. Vinopolis is close to transport links and easy to get to with plenty of accommodation nearby, and it is certainly 'alternative'! With the date and location confirmed we set about designing all the marketing material, including the event website & app and the stage design for the Summit. With the design team hard at work we turned our attention to the films. As a full service digital comms agency with a heritage of producing films for the biggest TV channels in the UK and experience working with blue chip companies - we know how to produce high quality films that tell a story, engage an audience and give impact to any conference. With ten films to produce as cost effectively as possible, but keeping the quality high we choose to film all the sponsors in a white infinity curve studio in one day. The opening film to the AltFi Summit, which tells the story of Alternative Finance, was to be a film that had be different. The concept we came up with was to make the opening like a Hollywood film trailer. Once the story was developed our animation team set to work on a dramatic 3D world. The final results can be seen here. On the day, everyone was blown away by the film. It was a great scene setter for what was a truly successful day. What's unique about NRG, as a full service agency, is we have all the expertise to make your conference a truly amazing experience.