Options

Since 1990, Options for Youth has provided programs for vulnerable youth in the Chicago area. The organization has improved the lives and futures of these youth by teaching adolescent mothers sustainable life practices and training adolescent males to be peer advocates for health. Through its work with McGuffin, Options for Youth hopes to familiarize the public with the organization and increase support for its causes. "With the most applicants we've ever received, deciding on one recipient was very challenging this year," says Chris Sculles, McGuffin Creative Group President. "Options for Youth stood out to us because of the exceptional focus the organization has had since its inception. It has built such a strong foundation, and we believe McGuffin's capabilities are a great fit to help them exceed their goals." Now in its fifth year, the McGuffin Grant was created to provide one nonprofit organization each year free access to McGuffin's team of designers, copywriters and strategists. The agency's work is determined by the client's needs and goals, which can include the creation of marketing campaigns that overcome specific challenges. McGuffin Creative Group is a 25-member creative agency whose specialties range from branding to advertising, web design to direct marketing. Founded in 2004, some of the agency's clients include BMO Harris Bank, Allstate and Cars.com, as well as nonprofits like Common Threads, Casa Central and the Chicago Police Foundation.