Optima Group

Optima Group is a market research and consulting firm that provides qualitative and quantitative market research, including industry trend analysis, competitive benchmarking, product evaluation and segmentation for financial services firms. Optima's research includes large-scale quantitative surveys, qualitative research, including focus groups, triads, dyads and one-on-one interviews, competitive analysis and in-depth product and service delivery model analysis. Optima Group is based in Fairfield, Connecticut.