Tokyo Otaku Mode

Tokyo Otaku Mode (TOM) is a worldwide distributor of otaku content--including, anime, manga, cosplay, and otaku entertainment news. TOM is owned and managed by Tokyo Otaku Mode Inc., which was incorporated in Delaware, U.S. in April, 2012 by President and CEO Tomo Kamei. TOM began on Facebook on March 24, 2011 as a page for introducing to the world Japan's otaku content--including anime, manga, games, and goods, as well as the latest news and event reports (). A mere 22 months after its Facebook page was established, TOM surpassed 13 million likes to become the first Facebook page managed by a Japanese company to clear this milestone*. In the fall of 2012, TOM launched its web service Tokyo Otaku Mode (http://otakumode.com), which includes a user-generated content (UGC) platform on which Special Creators can upload their own otaku creations--such as cosplay, illustrations, figure photos, and latte art--as well as a news page for delivering to the world the latest news on otaku culture straight from Japan. In the summer of 2013, TOM launched its worldwide e-commerce site Tokyo Otaku Mode Premium Shop (http://otakumode.com/shop), which sells anime-related goods as well as original goods developed through collaborations with its Special Creators. TOM is more than just a site on which to enjoy otaku culture; it provides a community for otaku culture fans to interact with one another. Furthermore, it is a place that inspires artists to create content that otaku culture fans admire and contributes to broadening the worldwide otaku market by providing a platform on which creators rightfully profit from their creations. Through its services, TOM hopes to enrich the otaku lifestyle of all otaku culture fans as well as add new value to the worldwide entertainment marketplace. *According to research conducted by Tokyo Otaku Mode Inc.