Parkbench

Parkbench is a prospecting tool for real estate agents and mortgage brokers. At the most basic level Parkbench produces a neighborhood focused website that provides local information, serving much the same function as the small-town newspaper used to. Parkbench rents these website properties to local service providers, mainly real-estate agents who become the "sponsors". The sponsors populate the site with content: events, interviews with local businesses owners etc. The sponsors develop prospects through the process of generating content. The theory being that people move on average every 15 years. If the sponsor generates 15 free "advertorials" for local business owners one of them will be thinking about moving. Parkbench presents that opportunity to build a relationship with the potential client.