BNP Paribas Personal Finance

BNP Paribas Personal Finance is the leading consumer finance company in France and Europe through its consumer finance and home loan activities. A wholly-owned subsidiary of the BNP Paribas group, BNP Paribas Personal Finance employs more than 20,000 people and operates in some 30 countries. With brands such as Cetelem, Cofinoga, Findomestic and AlphaCredit, it offers a full range of personal loans in stores, at automobile dealers or directly to customers through its customer contact centres and online. BNP Paribas Personal Finance has rounded out its offering with insurance and savings products for its customers in Germany, Bulgaria, France and Italy. BNP Paribas Personal Finance has developed an active partnership strategy with retailers, automakers, car dealers, e-commerce sites and other financial institutions (banking and insurance), relying on its credit market experience and its ability to offer integrated services geared towards its partners' business needs and sales strategies. It is also a key player in the areas of responsible credit and budget education.