Petersen Automotive Museum

The Petersen Automotive Museum has one of the largest public automotive collections in the world. A global brand recognized as a center for automotive thought, the museum attracts and engages auto enthusiasts worldwide. This year, its expanding selection of digital content has resulted in a 60% increase in international visitation and 40% increase in visitation by women. Popular among all include the now-virtual editions of Petersen Car Week, private collection tours of The Vault (features over 250 iconic and rare vehicles), educational field trips, and global Cars & Coffee events.