Pet Media Group

Pet Media Group (PMG) develops, launches, and operates market-leading pet and equestrian marketplaces across Europe, with offices in Stockholm and the United Kingdom. Since its inception in January 2018, PMG’s mission is to increase the trust, safety and convenience when selling or buying a pet through technology and service. Founded by Axel Lagercrantz and Eyass Shakrah, PMG is backed by some of Europe’s leading growth capital funds including: Verdane, Otiva, 183 Invest, and Back in Black, in addition to a number of prominent business angels. Every month, over 10 million current and prospective pet owners visit PMG's various platforms to find their dream furry companion.