PickApp

PickApp was conceived, designed and developed by farmers for farmers, as a result of the fruitful cooperation between three agricultural entrepreneurs from Moshav Paran in the Arava Desert. They took an idea developed from a real need they had, and, in collaboration with an experienced software house, turned it into an effective farm management product. PickApp is a smart system aimed to improve farm efficiency through reducing labor expenses and improving the quality of both work and produce. The system measures worker output during harvesting, as well as other various farm activities, by use of a simple application which collects data in real time by the workers themselves. Using PickApp allows farmers to know the quantities of crops harvested and statistics regarding crop quality as based on quality checks sampling. The PickApp system collects and monitors quantity information which includes each worker's picking rate and quality the output of each worker, at what rate and quality, the exact time picking began, how long it lasted, etc. The information is analyzed and presented to the farmer and allows him to track the progress of the work, while giving him the ability to monitor and control the process in real time. PickApp customers report that thanks to the system, workers productivity has increased tens of percentage points, and the quality of the work and produce have also increased. The company was founded at 2014, and currently provides service to over 100 customers and over 15 different crops throughout Israel, Australia and Holland. Vegetables, herbs, deciduous fruit, citrus and dates growers are among the company's customers. The system is designed for labor intensive crops based on manual work, which place emphasis on high levels of worker productivity while at the same time maintaining the ability to monitor and control for a premium level of quality.