Piehead

Piehead provided a deep analysis of the current user experience based on a nine-month period, which provided Grocery Outlet with a deeper understanding of the steps required to meet project goals. Working with Grocery Outlet's technology department to document platform and hosting requirements, as well as creating detailed information architecture, Piehead delivered creative design and drafts of online assets and marketing messages. Piehead coded the website's front end and developed a user-friendly content management system, a custom blog, and administration tools to provide an engaging and pleasant customer experience. The strategy also included integrating the company's social media presences consistent with the website's look and feel. It was exhilarating to see all the amazing opportunities available to us, our Operators, and to our customers because of your ingenuity and hard work.