Pinkbike

Since starting as a small online publication in 1998, Pinkbike.com has evolved to become one of the world's most popular sources of competition and technology reporting for the global mountain bike community. Based in Squamish, BC, Pinkbike now has a readership topping 20 million unique users per year and ranks #28 in the Top 500 "Sports" websites globally, according to Alexa Top Sites, May 2020. The Pinkbike Mountain Bike of the Year has been awarded at the end of each year since 2015 to the mountain bike that best embodies excellent performance and the zeitgeist of the year, as determined by the site's core technical editorial team, and greater network of contributors.