Planet X

The seeds of Planet X were founded by Dave Loughran. Mostly driven out of Dave's desire to get the brand new triathlon kit from America, subsidising his purchases by buying four of something and selling three to his mates. He gradually evolving, importing more tri products, and soon became the UK distributor for Powerbar which he grew to be their biggest export account, before parting from them when they sold the brand to Nestle.