Playspace

Based in Mallorca, Spain, PlaySpace is a leading social gaming company. A developer of social casino and casual multiplayer games, PlaySpace was launched in 2012 and has since conquered the market, transferring traditional board games to major social networks, where, until now, games for building cities, farms or feeding pets have prevailed. PlaySpace is based on the freemium business model (part free and part payment). The brand relies on the sale of the virtual currencyrequired to play each game; once the currency is used up, PlaySpace gives credit for each new user. The coins are sold in packs and the cost ranges from €3 to €60. Combining games with lifelong loyalty rewards for each new connection to its users, PlaySpace has the best user retention-rate for its games compared to the operator's competitors. This has been achieved by favouring users who connect several times a day and a minimum of 8 days per month.