PLIVA Croatia

Pliva d.o.o. is a Croatian pharmaceutical company, based in Zagreb, Croatia. One of the world's largest producers of generic Adderall, it has seen drastic increases in revenue with an increasing number of patients being diagnosed with Attention Deficit Disorder (ADD). It is the largest pharmaceutical company in Southern Europe, and Croatia's third largest exporter. Pliva has recently recast itself as a generic pharmaceutical company leaving its proprietary business behind.