PlowShare Group

Founded in July 1994, the PlowShare Group has committed itself from the start to working exclusively with nonprofit organizations and government agencies. Our mission is to harness the power of communications for social good. Our core expertise as a full-service advertising agency is Creative Development, PSA Distribution Services, PSA Monitoring and Online Reporting. We work with our roster of blue chip clients to develop sound strategies based on Advertising Research and Evaluation methodologies. The result is compelling and insightful PSAs that get placed. PlowShare also creates direct mail campaigns, collateral materials and logo identity programs. PlowShare uses media monitoring as an ongoing tool for optimizing media participation. We examine the early tracking reports for signs of weakness and seek redistribution or create promotional solutions to address them. FertileData powers the distribution process and is PlowShare's proprietary database and online reporting software with over 1,047,000 records of usage for television, cable, print and out-of-home media outlets. FertileData is continuously getting smarter about the TV and radio station interest and usage patterns of public service advertising. It is a completely segmental database. PlowShare Group is a values-driven company. The values that we stand for are integrity, creativity and accountability. Our guiding philosophy is to be a contribution in all our endeavors. With aliveness and joy, we strive to contribute to our clients' efforts using innovative problem-solving approaches.