Pongalo

in 2019, pongalo merged with discovery communications-backed vix, and rebranded its streaming service as vix. in 2021, the combined company was acquired by us hispanic media leader televisaunivision. pongalo's streaming service (now known as televisaunivision's vix) was the first and largest streaming platform created specifically for global spanish-speaking markets. with latino digital media audiences being drastically underserved, pongalo was formed through a roll-up, led by rich hull and his avalanche! capital, of multiple spanish-language content libraries and media companies. after aggregating multiple mexican film libraries representing over $50 million of production costs, the company began utilizing these film ip catalogs’ valuable, never-before-utilized digital rights to form the pongalo streaming service. rolled-up companies included latin anywhere, manana media, latin mex, latin media, inmoo and others originally launched with a subscription model, the pongalo streaming