Postfly

we build digitally-native vertical brands (dnvb) for the outdoor industry. all of our brands (postfly, the wade rod co., pelican reels, and guidehire) focus on recurring revenue models to fuel our growth and deliver convenience and un-matched value to our customers. postfly was born in a boston basement out of frustration of being an ‘urban angler’ and having nowhere to go for help, advice, or products. brick & mortar fly shops are geographically sparse (especially in major metro areas - where 90% of our customers are) and are often intimidating and uninviting to the new angler. what existed online 2013 was terrible - the primo information was fragmented and shopping experiences were awful. so we set out to fix it - and now deliver high-quality flies, fly fishing products and education to a tribe of more than 25,000 passionate anglers around the world. we launched the wade rod co in the fall of 2017 for one simple reason: the process of buying a fly rod was a pain in the ass. pushy s