Pravana

Founded in 2004 by 30-year beauty industry veteran Steve Goddard, PRAVANA International is a global salon professional hair care brand "created by stylists, for stylists". PRAVANA'S anti-corporate philosophy goes beyond traditional product creation by redefining personal hair care with a caring commitment towards only the highest quality brand and product precision, underscored by a responsible and altruistic eco-conscious approach, which includes biodegradable packaging, natural, non-harmful ingredients and a built in charitable contribution for every purchase made. PRAVANA hair care and color products are always free of parabens, sulfites, sulfates, cocamide DEA, formaldehyde, phthalates, and many other ingredients commonly used in cosmetic products but known to be harmful to users or the environment. This hybrid approach, which marries time proven botanical extracts and natural proteins with modern elements such as nano-amino acids and micro-polymers, provides hair care that is truly super-natural while also protecting the planet and its people.