Primo Toys

Primo Toys is on a mission to help girls and boys develop and realize their full creative potential by providing learning toys that leverage technology to introduce 21st-century skills like coding, engineering, and mathematics in early years without the use of screens. Their first product, Cubetto, is already used in classrooms and homes in over 100 countries. Inn 207 it became the most crowdfunded educational technology invention in Kickstarter's history, raising $2.4 million from backers all over the world. Primo Toys is a Highway 1 alumnus, and the winner of numerous prizes, including a Best of the Best Red Dot Design Award, a Gold Cannes Lion, and a Platinum Junior Design Award, beating Lego in the 3 to 5-year-old category.