Princess Yachts International

Princess Yachts is a leading British luxury yachts manufacturer. Kiran Haslam, Marketing Director, says: "Several years ago Princess made a commitment to stop our use of single use plastics at all of our events. This was a seemingly simple step to take, alongside our long-standing and continued commitment to the Marine Conservation Society, and we now see ourselves focusing on manufacturing efficiencies and MarineShift360 compliments these current efforts. We are a vertically complex manufacturer with 3200 employees producing 300 yachts each year, going from raw material to finished yachts on premises in Plymouth, and therefore having an understanding and well-thought-out lifecycle strategy is now key. Princess is an eager participant of the development of this tool and we look forward to establishing and sharing some data to carve a path towards a brighter manufacturing future."