Principals

Principals is a brand strategy and identity company with offices in Sydney and Melbourne. Principals helps clients build authentic, stand-out identities, digging deep to articulate their true personality and bringing it to life in their visual identity, language, behaviour and communication. Principals' services include: brand strategy, brand architecture, brand identity, digital brand strategy and design, brand language, brand messaging, brand communications, internal branding, brand guardianship and brand management. Principals' work includes rebranding NAB and Blake Dawson and the launch of the Greater Western Sydney Giants. Other current clients include Local Government Shire Associations, Centuria, Sucrogen, Peoplecare, The Trust Company, IAG, The Tax Institute, CHEP (Brambles), Australian National University and Sydney Symphony Orchestra.