Peripheral Vision International

Peripheral Vision International (PVI) is a boutique consulting firm focused on innovative media strategies for social change, using informal media, guerrilla tactics and out of home distribution, to effectively reach target audiences in East Africa with entertaining, educational content (edutainment). PVI aims to help social change advocates reach broad audiences in ways that are smarter, more powerful and more efficient than traditional methods. It uses advanced technology to reach a mass audience with limited access to traditional media and designs relevant and engaging content through innovation and appropriation. PVI works from inception to completion to research,design, creation, distribution and the measurement of social change media campaigns.