Red Snapper

Red Snapper Ltd launches from offices in Camden, London. Our first two commercial intranet sites are designed and developed for Glaxo Wellcome R&D and Glaxo PLC. The aim is to improve communication between the R&D teams at Glaxo and Wellcome after Glaxos purchase of Wellcome. This is a major achievement as the terms Intranet and CMS did not exist in 1996 and Netscape 1 was the browser of choice. In a groundbreaking initiative, our second educational site is for people living with HIV and AIDS. We work closely with Glaxo Wellcome and a panel of patients to determine what kind of information would be useful for the community, and liaise with medical / legal sign off to ensure that all regulations are adhered to. No more tape drives and couriers! We install our own leased line and start to host from our own location. From this point on we can provide end to end service and accountability. The British Medical Journal (BMJ) hire us to work alongside them providing consultancy and production services. This working partnership is still flourishing today. Our first bespoke Brand Asset Management System breaks new ground. At a time when most agencies are still working with transparencies, we design and build a system for Rimmel London, part of Coty Inc., the worlds largest fragrance house. Housing all digital images, TV commercials and POS, our Asset Management system has a positive impact on internal communication between local affiliates and agencies. During the next 15 years we subsequently work with Coty on over 20 brands, including Adidas Fragrance, Miss Sporty and Sally Hansen. Our first major website audit. We are appointed by The Office of The Deputy Prime Minister (ODPM) to help rationalise its portfolio of websites. Our web audit analyses 55 websites. We research and experiment with responsive web design and launch our first responsive website. The London Evening Standard ask us to create websites for the Homes and Property Magazine, and for their direct Classified and Advertising teams. During our long and ...